P102 – Joesph Campbell – 1949 – book The Hero with a thousand Faces – all myths – across time and culture – contain the basic ingredients and follow the same recipes – there are no new stories – just the same stories retold
Hero’s journey – Departure – hears the call refuses and then accepts crosses into a new world, Initiation – faces still challenges – gets a mentor – be transforms and return – master of two worlds
Robert McKee – book – Story: Substance, structure, Style and principles of screenwriting
Advertising – story writing – big business
P 106 Steve Denning – World Bank story – story telling doesn’t replace analytical thinking – it supplements it by enabling us to imagine new perspectives and new worlds - abstract analysis is easier to understand when told through the lens of a well chosen story
P 106 – Richard Olivier – “ Mythodrama” – his clients read Shakespeare to elicit lessons in leadership and corporate governance
P107 - Alan Kay - “ We are all just cavemen with briefcases, hungry for a wise person to tell us a story”
Enable to distinguish goods and services in the market place – marketing – house sales; wine sales
Narrative medicine – stories – that is how people make sense of what is happening to them when they are sick
P112 – Barry Lopez – Arctic Dreams – if stories come to you, care for them. And learn to give them away where they are needed. Sometimes a person needs a story more than food to stay alive.
P117 – mini Sagas – 50 words beginning, middle and end
www.storycorps.net www.storycentre.org Australian national Storytelling confest; www.dstory.com; www.lanes.org
P122 – Story is an ancient art – but like all art it can be enhances with modern tools